Nvidia warns of 50 percent revenue dip

More bad news from the financially struggling tech sector was revealed this week with Nvidia announcing that it is to slash its fourth quarter revenue figures by up to fifty percent.

Nvidia says it is blaming a massive dip in customer demand for its high-end graphics and system chipset hardware for a sudden drop in revenue.

In a statement, the company said that "total revenue for the fourth quarter of fiscal 2009 is now expected to decline forty percent to fifty percent sequentially as a result of further weaknesses in end-user demand and inventory reductions by Nvidia's channel partners in the global PC supply chain."

While the revised figures shouldn't put the company in the red, a fifty percent dip in revenue is no laughing matter – and the company is hardly alone in its sector. CPU specialist Intel has also restated its revenue projections for the last financial quarter to take into account a $2 billion shortfall, and yesterday we learned that consumer electronics giant Sony was due to post its first loss for fourteen years. Clearly there's a slowdown in spending – both at the channel and end-user levels – that companies are going to have to learn to live with a shrinking market for the foreseeable future.

Have you noticed your own spending habits changing as a result of the ongoing slowdown, or are you happily investing in the latest and greatest to keep your favourite companies ticking over? Share your thoughts over in the forums.